Hire your first AI agent

Every store comes with BOBO, your default AI assistant. When you want a specialist, you can hire more agents, each with its own focus, tone, tools, and (optionally) schedule.

Open your AI team

1. Open the AI assistant in your dashboard.
2. In the assistant's ⋯ menu, choose Team management.
3. This opens your team: your current agents on the left, details on the right.

Hire an agent

1. Click Hire agent.
2. Pick a category for what you need help with (Inventory, Marketing & Growth, SEO, Translation, Analytics, Pricing, Loyalty, Reviews… or Custom to build your own).
3. Pick a teammate. Choose a ready-made template for that category.
4. Personalize. Give them a Name, an Avatar, and a Tone (Warm and professional, Friendly, or Playful).
5. Review and confirm. You'll see a summary of what the agent can do. Click Hire.

What the SEO Specialist can do

Hire the SEO Specialist and it works the same SEO scores you see in the hub, not a separate list of its own. It can:

• Read your product SEO scores and tell you which products are losing the most points, and why.
• Find category pages with no description, and write one from the products actually in that category.
• Run the live technical check on your storefront (sitemap, robots.txt, structured data, canonical tag).
• Write missing product descriptions, FAQs and image alt text.

It will not invent a barcode, a brand name or a product photo. Those need real data from you or your supplier, so a product failing on a missing barcode or a missing image comes back to you rather than getting a made-up value. Every fix it writes uses AI credits, and on Ask first autonomy you approve the first one before it goes ahead.

You can switch any of this off per agent under Capabilities, the same place you control every other agent's tools.

Build a custom agent

Pick Custom in step 1 to define your own: set a Role and description, choose exactly which tools the agent may use, then set:

• When it runs: On-demand, Daily, Weekly, or Event-driven (e.g. when an order is placed or a product runs low). A scheduled run can create and update things, but it never deletes or cancels. Removing a product, coupon, category or tag, or cancelling an order, always waits for you to approve it in a chat.
• How much autonomy: Full, Ask first (recommended), or Suggest only.

Manage your team

Select any agent in Team management to see:

• Activity. What it's done recently.
• Capabilities. The tools it can use and what needs approval.
• Schedules. Run now, pause, resume, or delete scheduled runs.
• Insights. Patterns and suggestions the agent has surfaced about your store.
• Settings. Add private Notes to guide it, manage AI preferences (such as which decisions it should remember), or fire an agent you no longer need.

BOBO is your built-in Chief of Staff and can't be fired, but you can shape its behavior with Notes.

AI agents use AI credits when they work. See AI credits for what each action costs.

What's next?

• Set up a daily briefing
• AI credits

Need help with agents? Email [email protected].